This new obsession (which is actually the name of the color, haha) was an accident. I bought this lip color because I was just wandering around target, but oh my goodness. I must admit I am normally kind of a lipstick snob.
I rarely buy drugstore brands if I'm looking for a long-wear lipstick, since a lot of them usually just end up feeling waxy or goopy, ew. My usual go to's are Stila (Stay All Day Liquid Lipstick) and Kat Von D (Everlasting Liquid Lipstick). Both of those are $24+, and while I don't mind that price tag at all for lipsticks that are my faves, having an option that is less than half the price never hurts.
Long-wear wise, it is a bright shade that wears down naturally into a lip stain.